Pitch Deck 2025
RootRS - Revolutionizing
Homeland Support Services
RootRS - Revolutionizing
Homeland Support Services
Effortlessly manage essential tasks in your home country, anytime, anywhere.
Effortlessly manage essential tasks in your home country, anytime, anywhere.
Pitch Deck 2025
RootRS Revolutionizing
Homeland Support Services
Effortlessly manage essential tasks in your home country, anytime, anywhere.
What Problem, are we Solving?
What Problem, are we Solving?
What Problem, are we Solving?
As the global migrant community continues to grow, individuals face significant challenges in managing essential tasks in their home countries due to distance and the lack of reliable service channels. From arranging medical check-ups for family members to handling legal procedures, property management, and utility bill payments, these critical responsibilities can be overwhelming.
The RootRS App bridges this gap by offering migrants a user-friendly, secure, and dependable platform to delegate these tasks with ease. Acting as a marketplace, the app connects migrants with vetted professionals who can efficiently handle diverse responsibilities, including transportation to appointments, property management, utility bill payments, legal obligations, and much more. RootRS is designed to make life simpler and more manageable for migrants worldwide.
As the global migrant community continues to grow, individuals face significant challenges in managing essential tasks in their home countries due to distance and the lack of reliable service channels. From arranging medical check-ups for family members to handling legal procedures, property management, and utility bill payments, these critical responsibilities can be overwhelming.
The RootRS App bridges this gap by offering migrants a user-friendly, secure, and dependable platform to delegate these tasks with ease. Acting as a marketplace, the app connects migrants with vetted professionals who can efficiently handle diverse responsibilities, including transportation to appointments, property management, utility bill payments, legal obligations, and much more. RootRS is designed to make life simpler and more manageable for migrants worldwide.
Serving over 15 cities with a diverse portfolio of
more than 83 services.
Serving over 15 cities with a diverse portfolio of more than 83 services.
Overview of our Business Progress
Overview of our Business Progress
Overview of our Business Progress
Total orders and Services offered
Services offered
Since April 2024, we have successfully processed 85 orders, showcasing our capabilities across three key service areas: cab booking, shipping, and care services.
Since April 2024, we have successfully processed 85 orders, showcasing our capabilities across three key service areas: cab booking, shipping, and care services.
Since April 2024, our evolving portfolio now boasts over 80 distinct service offerings. Our flagship solutions—cab booking, shipping, and care services—have consistently driven strong market traction from April through December 2024, setting the stage for accelerated growth.
Leading Service
Category
Top Service Category
Our biggest selling services include cab booking, shipping, and care, reflecting the diverse needs of our customer base and our ability to cater to various demands.
Our biggest selling services include cab booking, shipping, and care, reflecting the diverse needs of our customer base and our ability to cater to various demands.
Financial Performance Metrics
Performance Metrics
The average order value stands at $262.63 USD, indicating a significant level of customer investment in our services and suggesting a positive perception of value.
The average order value stands at $262.63 USD, indicating a significant level of customer investment in our services and suggesting a positive perception of value.
Organic Reach
SOCIAL MEDIA
YouTube
ACCOUNTS REACH
20,000+
2,000+
7,500+
10,000+
Paid Media Reach
SOCIAL MEDIA
YouTube
ACCOUNTS REACH
70,000+
8,000+
17,500+
20,000+
Market Opportunity
Market Opportunity
million
Global NRI Population
Over 18 million NRIs worldwide, forming a significant market for migrant services.
million
18
Global NRI Population
Over 18 million NRIs worldwide, forming a significant market for migrant services.
million
Global NRI Population
Over 18 million NRIs worldwide, forming a significant market for migrant services.
million
Tamil Diaspora in Sri Lanka
Nearly 3 million Tamils worldwide need help with property, family care, and legal issues in Sri Lanka.
million
3
Tamil Diaspora in Sri Lanka
Nearly 3 million Tamils worldwide need help with property, family care, and legal issues in Sri Lanka.
million
Tamil Diaspora in Sri Lanka
Nearly 3 million Tamils worldwide need help with property, family care, and legal issues in Sri Lanka.
+ m usd
Addressable Market
NRIs and diaspora increasingly use digital platforms to stay connected and manage tasks remotely
+ m usd
390
Addressable Market
NRIs and diaspora increasingly use digital platforms to stay connected and manage tasks remotely
+ m usd
Addressable Market
NRIs and diaspora increasingly use digital platforms to stay connected and manage tasks remotely
Target Audience
NRIs and Tamil-speaking communities in countries like USA,Canada, Australia, UK, Malaysia, and
the Middle East, who have ties to India and Sri Lanka
NRIs and Tamil-speaking communities in countries like USA,Canada, Australia,
UK, Malaysia, and
the Middle East, who have ties to India and Sri Lanka
How we generate Revenue
How we generate Revenue
Commission-Based Model: A percentage fee on every service completed.
Subscription Plans: Premium users for faster services and exclusive access.
Vendor Fees: Onboarding and annual subscription fees for service providers.
Driving growth in 2025
Driving growth in 2025
Marketing & Sales
Focus on lead generation and brand awareness campaigns to drive customer engagement.
Influencer Partnerships
Leveraging key festival periods to enhance brand visibility through strategic collaborations.
Expansion
Hiring over 1,500 vendors and establishing operations in new cities to broaden market reach.
Revenue Projections for 2025
Revenue Projections for 2025
1
Projected Revenue
Anticipated revenue of $250000 by the end of 2025. Driven by increased user adoption, repeat customers, and the addition of premium services.
2
Customer Base Expansion
Expected 300% growth in the customer base compared to 2024. Targeting high-demand markets like the Tamil diaspora in Sri Lanka, NRIs, and other migrant communities worldwide.
3
Increased Order Value
Current Average Order Value (AOV): $262.63 USD. Projected to rise to $300+ with improved services, premium offerings, and higher customer trust.
4
Cost Efficiency and Profit Margins
Operational scalability to reduce service delivery costs by 15-20%. Focused on optimizing vendor onboarding processes and leveraging economies of scale to enhance profitability.
1
Projected Revenue
Anticipated revenue of $250000 by the end of 2025. Driven by increased user adoption, repeat customers, and the addition of premium services.
2
Customer Base Expansion
Expected 300% growth in the customer base compared to 2024. Targeting high-demand markets like the Tamil diaspora in Sri Lanka, NRIs, and other migrant communities worldwide.
3
Increased Order Value
Current Average Order Value (AOV): $262.63 USD. Projected to rise to $300+ with improved services, premium offerings, and higher customer trust.
4
Cost Efficiency and Profit Margins
Operational scalability to reduce service delivery costs by 15-20%. Focused on optimizing vendor onboarding processes and leveraging economies of scale to enhance profitability.
1
Projected Revenue
Anticipated revenue of $250000 by the end of 2025. Driven by increased user adoption, repeat customers, and the addition of premium services.
2
Customer Base Expansion
Expected 300% growth in the customer base compared to 2024. Targeting high-demand markets like the Tamil diaspora in Sri Lanka, NRIs, and other migrant communities worldwide.
3
Increased Order Value
Current Average Order Value (AOV): $262.63 USD. Projected to rise to $300+ with improved services, premium offerings, and higher customer trust.
4
Cost Efficiency and Profit Margins
Operational scalability to reduce service delivery costs by 15-20%. Focused on optimizing vendor onboarding processes and leveraging economies of scale to enhance profitability.
We don’t just work together—we grow together.
We don’t just work together—we grow together.
We don’t just work together—we grow together.
About us
RootRS began as a small group of passionate problem-solvers, united by the belief that every migrant deserves seamless and reliable solutions for managing essential tasks back home. What started as countless discussions and brainstorming sessions has grown into a dynamic platform dedicated to simplifying life for migrants worldwide.
Our mission is straightforward: to empower migrants with trusted, efficient, and innovative solutions for their unique challenges. With a vision to bridge the gap between distance and responsibility, we combine technology, reliability, and a deep understanding of user needs to deliver impactful results. Let’s reshape how migrants stay connected with their roots—together!
About us
RootRS began as a small group of passionate problem-solvers, united by the belief that every migrant deserves seamless and reliable solutions for managing essential tasks back home. What started as countless discussions and brainstorming sessions has grown into a dynamic platform dedicated to simplifying life for migrants worldwide.
Our mission is straightforward: to empower migrants with trusted, efficient, and innovative solutions for their unique challenges. With a vision to bridge the gap between distance and responsibility, we combine technology, reliability, and a deep understanding of user needs to deliver impactful results. Let’s reshape how migrants stay connected with their roots—together!
Ask
Fueling the Future of RootRS - Be a Part of Our Growth Journey
Ask
Fueling the Future of RootRS - Be a Part of Our Growth Journey
Planning to raise $1M in 2025 to drive operational expansion, enhance marketing efforts, and accelerate product development.
50% Marketing and customer acquisition.
30% Vendor onboarding and training.
20% Technology enhancements.
Ask
Fueling the Future of RootRS - Be a Part of Our Growth Journey
Planning to raise $1M in 2025 to drive operational expansion, enhance marketing efforts, and accelerate product development.
50% Marketing and customer acquisition.
30% Vendor onboarding and training.
20% Technology enhancements.
Where We’re Headed
Where We’re Headed
Where We’re Headed
Be the #1 platform for migrant task management globally.
Expand to 15+ countries by 2026.
Build a seamless ecosystem for cross-border service delegation.
Join Us in Scaling RootRS
Join Us in Scaling RootRS
Join Us in Scaling RootRS
Let’s Build the Future Together
Let’s Build the Future Together
Let’s Build the Future Together