Introduction

Balancing creativity with business is a challenge many creators face. However, both are crucial for sustained success.

Prioritising your creative vision

Your creative vision should always be at the forefront. Stay true to your style and passions, even as you make business decisions.

Managing the business side

Business skills are equally important. To ensure your creative work is financially sustainable, learn about:

• Marketing

• Finance

• Customer relations

Finding the right balance

The key is finding balance. Allocate time for both creative work and business tasks, and don’t hesitate to seek help with the business side if needed.